What is it about web video that helps your website perform so much better?
Many would say that we are in the business of self promotion here on this blog.
Of course there is an element of this going on, but let us not beat around the bush, there are facts that we want to convey to our potential clients or readers and they are many and varied, but pretty much all based around the fact that video is one of the most powerful mediums to get you noticed on the web.
Here are a few video facts that should whet your appetite enough to perhaps pick up that phone and give us a call, so here goes…
First of all studies have shown that the level of visitor interaction with a website increases by a considerable factor when high quality video is implemented into the equation, looking at a very recent case in point over at digital accomplice here we can see that the use of video on their clients website has added a number of influential positive reactions from its inclusion.
One being user engagement:
In this study webmarketing123 saw a 13% traffic increase and a 54% increase in time spent on site after video was implemented…significant and positive.
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This was in relation to non branded search terms, i.e ones that did not use their company name…i.e…”video production Sheffield” compared to “wecapture video production”
The reason this is important is that the likelihood of the user being unfamiliar to the company and therefore more valuable to convert to a potential client is higher with non branded search term visits.
In these instances user engagement and a longer period of time spent on site is a good indication that you are doing something right with your on page content.
long time = good
less time = bad
You get it dont you…;)
Increased trust – Psychology:
Yes we bang on about this all the time but for good reason, but the extra time spent on their website was caused by a few key factors, and all related to the inclusion of video.
- The story told was interesting and produced well.
- Viewers now understand who the company are, what they look like, how they talk, where they work, what they wear….this all adds to the trust level gained.
- Viewers are then more prepared to look around the site as a result of a positive affirmation.
Now they have also set themselves apart from their competitors in their space, it will be intriguing to see how things work out for them in the months ahead.
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If you are looking to consider video for your company call us on 0114 360 3603 or send us an email to askaquestion[@]wecapture.co.uk to discuss your proposals and we can take things from there.[/box]