Video Production Company | Video Marketing And SEO Specialists

The Inform Group Video

Anthony Munns — Tue, 21 Aug 2012 17:43:57 +0000

What managers don’t know and workers can’t tell them:

Darren Smithson at the Inform Group wanted to convey, to an online audience, what his new book stood for and why he felt compelled to write the “manifesto for change”.

With a little guidance from We Capture we helped create a video that will help Darren promote to audiences 24/7 globally as he pushes the content out via various social media channels on a weekly basis.

Why You Need Video To Pre-sell Your Businesses And Generate More Sales

Anthony Munns — Wed, 14 Mar 2012 15:00:41 +0000

Video Production To Tell A Story:

Video has so much to offer businesses large and small, and right now I am astounded by the level of interest that businesses 4 years ago would have discounted as “something for later”.

Yes, the time is right for video to be part of your marketing mix, you can be your bottom dollar that your competitors are also thinking about how they can use video to their advantage, so first mover advantage is all for the taking in many sectors.

However there still appears to be some inertia for the uptake of web video despite the huge benefits I keep banging on about in my rather animated articles on We Capture.

So without further ado, here is another massive reason why your business needs to incorporate video to improve your sales.

Headache/Pain:

No one really understands you business…

You have marketed yourself online in various ways, gained some positive feedback from clients that you already have relationships with….but…

When you look at your analytics you are getting decent traffic, but the leads are dry and the sales are slow…what is going on?

Potential issues:

When we run businesses we tend to forget just what our value proposition is and that others are potentially not aware of the really important facts that make your product or service head over heels more useful/cost effective etc than your competitors, what is more, people often underestimate the time you have to capture a persons attention.

Or, you have something that is so far out in terms of concepts that you overlook the most important issue that your potential clients have no real idea of what you do!

Solution:

What you really need is a fantastic team of salespeople to go out and sell; knocking on doors, pushing their way into conversations, and ensuring that your company is both heard and more importantly understood, in every corner of the globe and with a social radar that ensures that they are always where the action is, ready to pounce, and deliver that elevator pitch.

Making sure you have that expensive and omnipresent army of 24/7 sales people on tap to make sure that your company is understood, and paint you in the best possible light.

Real Opportunity:

There is an obvious issue with the above “perfect marketing solution”.

You simply can not afford to provide this in a cost effective manner, and quite frankly its nonsense.

So what can you offer in place of this highly desirable method of converting people to interested potential clients?

A Real Solution:

Ah, you beat me to it, the answer fully lies in high quality video and marketing.

How:

Examples of how video can help you sell more effectively while you are asleep!

Web users demand video, they can not be bothered reading around random websites, they just want to click play.
Your viewers may be from the other side of the world, but your video will play 24/7 365 days a year.
If you were at that conference and people were walking around your expensive stand but not grasping your service or product fully and your sales staff were busy with others or simply had not engaged with these people, you just lost that prospect. Video could have been selling on your behalf just like a salesperson would, no coffee breaks, no hangovers. Always able to talk to many at once, and easy to dip into from afar for the more shy amongst us….are you getting the picture?
Video can be used on your website and if other people like what they see, their website too with a simple embed code….viral for nothing.
With our technology you can add call to action links within your video at key positions and track each click and who they were, where they came from and how long they stayed on that video.
YouTube is the second largest search engine in the world, are your business videos seen for terms used to find your organisation or are your competitors getting in front of new prospects? Video SEO can help dramatically.
Google also offers blended results which include video (sometimes visible on first page) for videos that make the grade…(complex)…do you want your video to be seen in the search results for Google? Again, Video marketing and VSEO can help achieve this.
There are many more reasons to start thinking video…but we want to drag this awareness campaign out juts a bit longer, so we are storing them up for another article..!

Please get in touch if you have any further questions about how we can help you create and market your business in a more powerful way through video.

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If you are looking to consider video for your company call us on 0114 360 3603 or send us an email to askaquestion[@]wecapture.co.uk to discuss your proposals and we can take things from there.

Video Increases General SEO And Time Spent On Your Website

Anthony Munns — Thu, 23 Feb 2012 17:24:30 +0000

What is it about web video that helps your website perform so much better?

Many would say that we are in the business of self promotion here on this blog.

Of course there is an element of this going on, but let us not beat around the bush, there are facts that we want to convey to our potential clients or readers and they are many and varied, but pretty much all based around the fact that video is one of the most powerful mediums to get you noticed on the web.

Here are a few video facts that should whet your appetite enough to perhaps pick up that phone and give us a call, so here goes…

Website engagement:

First of all studies have shown that the level of visitor interaction with a website increases by a considerable factor when high quality video is implemented into the equation, looking at a very recent case in point over at digital accomplice here we can see that the use of video on their clients website has added a number of influential positive reactions from its inclusion.

One being user engagement:

In this study webmarketing123 saw a 13% traffic increase and a 54% increase in time spent on site after video was implemented…significant and positive.

This was in relation to non branded search terms, i.e ones that did not use their company name…i.e…”video production Sheffield” compared to “wecapture video production”

The reason this is important is that the likelihood of the user being unfamiliar to the company and therefore more valuable to convert to a potential client is higher with non branded search term visits.

In these instances user engagement and a longer period of time spent on site is a good indication that you are doing something right with your on page content.

long time = good

less time = bad

You get it dont you…;)

Increased trust – Psychology:

Yes we bang on about this all the time but for good reason, but the extra time spent on their website was caused by a few key factors, and all related to the inclusion of video.

The story told was interesting and produced well.
Viewers now understand who the company are, what they look like, how they talk, where they work, what they wear….this all adds to the trust level gained.
Viewers are then more prepared to look around the site as a result of a positive affirmation.

Now they have also set themselves apart from their competitors in their space, it will be intriguing to see how things work out for them in the months ahead.

Tell us more about your ideas - and please let us know how to get in touch.

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If you are looking to consider video for your company call us on 0114 360 3603 or send us an email to askaquestion[@]wecapture.co.uk to discuss your proposals and we can take things from there.

The Ultimate Rewards Of Quality Video Production For Your Business

Anthony Munns — Wed, 22 Feb 2012 13:25:15 +0000

We all want to be praised….but is that all we want from our video?

There is a train of thought by the good man himself, Oscar Wilde, that states “The only thing worse than being talked about is not being talked about.”

So with this in mind I bring you to a question related to the desirable outcomes of having video produced for your businesses promotion efforts.

What do you really want to achieve with your video(s)?

The answer in many cases will be very very simple…Increased sales.

Not a bad answer, and makes total sense when you pay hard earned cash for good quality video.

But, how will that ultimate goal of increased sales and ROI be achieved and is that all that video can do for your business?

Could the value proposition be expanded into areas that are perhaps less considered we take a look at a few areas that are less obvious…

Improve external communication:

Video can help your business communicate hard to understand concepts to an audience unfamiliar with your product or service, done correctly,this will increase the overall positive feeling towards your company when compared to competitors.

Outcome: Good chance of increased sales.

Improve internal communication:

Maybe your board has changed and you are implementing sweeping changes to your company or maybe you just want to show how much you appreciate your staff with a thank you message that highlights your collective achievement, high quality video will show that you care and.

Outcome: Good chance of employer retention, cost savings associated.

Provide your company with an asset worth sharing:

Are you social? If you are in a business that in any way has embraced technology in the last few years and the internet especially, then you will almost definitely be looking at social media as a conduit to reach out to a new audience.

So what have you learned from “being social”?

If you share video contained in a high quality article or a tweet or update, you have a good chance, if done well, that it will be shared wider than you ever hoped…for free.

Video is a great asset to have on your website and share socially, and if it ticks boxes for your audience you may have found a new friend who will add you on facebook, twitter and other social media outlets, for them to do promoting on your behalf in the future.

Outcome: Good chance of building social relationships with your brand or company and an increased ability to spread your message wider when you communicate online.

Video is your 24/7 – 365 sales pitch perfected:

So as you can see there is more at play than meets the eye where video is concerned, but let us return to sales again.

If you had the chance of sending a great salesperson directly in front of anyone who requested to learn more about your company, you would not be able to do this, so your only alternative is to ensure that same level of pitch is delivered via your readily available video.

Outcome: 24/7 perfect sales pitch or communication tool.

Summary:

In summary video reaches parts that text and images do not, it communicates in ways that are so in demand and powerful that your business is missing out if you have not started to consider it in your marketing mix.

Tell us more about your ideas - and please let us know how to get in touch.

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If you are looking to consider video for your company call us on 0114 360 3603 or send us an email to askaquestion[@]wecapture.co.uk to discuss your proposals and we can take things from there.

Why High Quality Video Increases Sales Leads And Your General Profile

Anthony Munns — Mon, 20 Feb 2012 13:27:37 +0000

How video improves your marketing and online presence:

Like social media and many other forms of marketing we do each day, it is sometimes difficult to pin point the ROI of video production….but why?

What happens when people watch video?

If people who find your video wish to learn more about your business or service then they will do one of two things as a direct result of the quality and relevance of your video:

Watch, leave, forget.

Or,

Watch, take action, leave positive impression, share socially.

That later part is obviously what we all want to achieve and it is this part that needs to be analysed a little further to learn why someone would decide to call, book, contact or share your video, or simply be pleased with your video….perhaps to come back later as a direct result.

Quality of video is delivered in a few ways:

1 – Narrative (what is the story)
2 – Pitch (are you pitching your video to the wrong market in your narrative)
3 – Quality of audio (music and recorded sound)
4 – Visuals (does your video make you look cheap or exclusive, and which one do you wish to be seen as…not always obvious!)
5 – Calls To Action (are there appropriate calls to action or are these not as relevant due to a more softly softly approach within your video)
6 – Video SEO (has Video SEO been taken into consideration as a means of obtaining regular high value traffic from search results contained in the “blended results” for Google and other search engines)

Assuming you tick the right boxes with your video, then what?

Lessons in Psychology:

Video is a great medium to convey messages, communicate more effectively and to raise your profile.

As a direct result of watching a video you may not get the call your after then and there but it all adds to the experience that a person gets when they click play.

This experience is transferred neurologically via those clever little pathways to the brain and your message either gets a positive tick or a negative tick….which would you prefer?

Tell us more about your ideas - and please let us know how to get in touch.

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If you are looking to consider video for your company call us on 0114 360 3603 or send us an email to askaquestion[@]wecapture.co.uk to discuss your proposals and we can take things from there.

Web Video Statistics For 2012 – Infographic

Anthony Munns — Sun, 19 Feb 2012 12:27:51 +0000

Web Video Statistics 2012:

Infographic:

“high impact visuals usually containing statistics in list form with nice images based on a particular subject matter”

Benefits:

The human brain finds infographics easy to process and readily shared on social networks as they look so cool and make you look clever….viral loveliness in an image.

Web Video Infographic:

We love infographics here at We Capture, almost as much as we love video.

Why? Well it must be that easy to digest mass of information lovingly delivered with creativity and panache that gets our grey cells singing a merry tune.

We hope you enjoy this compilation of intriguing facts and figures related to the rise and importance of web video for pretty much every company we can think of….please give us your feedback too.

Web Video Statistics 2012

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If you are looking to consider video for your company call us on 0114 360 3603 or send us an email to askaquestion[@]wecapture.co.uk to discuss your proposals and we can take things from there.

Video Drives High Value Traffic To Your Business

Anthony Munns — Sun, 19 Feb 2012 01:32:49 +0000

Video brings high quality visitors to your website and business:

It has been proven time and time again that video is an amazing way to bring highly targeted visitors to your website or through your doors, who have been “pre-sold” via video and therefore have an informed opinion of your company values, what you stand for and what they are looking for, done right this is extremely powerful.

A few key things to consider with web video:

The right video at the right time creates sales or sparks interest:

Think how you react when you see high quality video promoting a product or service that you are interested in, you find it by searching or getting it passed on socially and if it ticks the right boxes you are very likely to act on it.

If you are like me, when you see a video explaining what you want to know or hear you will find it both refreshing and a deciding factor in who to call or make contact with.

Bad video sends a clear message:

Now I am not saying that all video that intercepts a purchasers eyes is going to make you sales, it wont, but bad video will likely put a prospect off.

Video is the future of online:

There is no doubt that video is the future of the web, and as more and more people consume this type of media on phones, tablets and desktop PC’s you are missing out massively if you have not considered a schedule of work that helps elevate you from your competition and promote your company in the right way using high quality video production and modern marketing techniques.

Tell us more about your ideas - and please let us know how to get in touch.

Tell us a convenient time to get in touch so we can help you bring the power of video marketing to your organisation.

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If you are looking to consider video for your company call us on 0114 360 3603 or send us an email to askaquestion[@]wecapture.co.uk to discuss your proposals and we can take things from there.